engagement

If you’re building a social network, community, SaaS or anything similar to that, these are the only things that really matter: Growth Engagement Monetization And not necessarily in that order. My friend, Nir Eyal, refers to startups that have these things as GEMs (get it?). Whenever he invests in startups, he looks for products that have at least two of those, and a plan for the third. So, I created this quick Venn diagram illustrating why Growth, Engagement, and Monetization are so important:...

Two days ago my good friend Nir Eyal and Ryan Hoover published Hooked: How to Build Habit-Forming Products. And what a fascinating read! Let me start out by giving you a little piece of context. I have been following Nir's work for the past two years, and for the better part of that time I have been helping him managing his now massively popular blog. I have also attended multiple of his talks, and have even given a talk on the topic myself this previous summer....