Mailchimp’s “Manage replies” is killing your open rates, and here’s the data to prove it

Not all features are good features. And it looks like that's the case for a seemingly cool feature Mailchimp introduced a while back, namely Manage Replies. One annoyance you will face as an email marketer is a flood of Out-of-Office replies whenever you send a campaign to more than a few thousand people. That's exactly what Mailchimp's Manage Replies feature aims to solve. What it does is to route any replies to your campaign to their servers instead of your inbox....

September 18, 2014

Why I ditched Aweber and moved back to MailChimp

For the last year or so I’ve been managing my friend Nir Eyal's email list, with thousands of subscribers. In the beginning we used MailChimp, and it worked pretty well. Then we decided to move to Aweber, mostly due to many glowing reviews and the fact that they allowed single-opt in (meaning that a user could add their email to the newsletter without confirming the email address). It turns out that single opt-in is a bad idea anyway....

June 27, 2013