nir eyal

If you’re building a social network, community, SaaS or anything similar to that, these are the only things that really matter: Growth Engagement Monetization And not necessarily in that order. My friend, Nir Eyal, refers to startups that have these things as GEMs (get it?). Whenever he invests in startups, he looks for products that have at least two of those, and a plan for the third. So, I created this quick Venn diagram illustrating why Growth, Engagement, and Monetization are so important:...

Watch the talks from Habit Summit for free » startupletters: With the thousands of apps and startups appearing every day, it is difficult to predict if a product will flop completely or become the next Snapchat. The one thing that successful products tend to do really well is creating habits. After some time you use them without even consciously deciding... Did you miss the Habit Summit this week? No worries, the talks are already online and available for free....

Two days ago my good friend Nir Eyal and Ryan Hoover published Hooked: How to Build Habit-Forming Products. And what a fascinating read! Let me start out by giving you a little piece of context. I have been following Nir's work for the past two years, and for the better part of that time I have been helping him managing his now massively popular blog. I have also attended multiple of his talks, and have even given a talk on the topic myself this previous summer....

I don't remember exactly when I first heard about barefoot running, but some time ago I decided to try. As I currently live in the most rainy city of Europe (Bergen) I figured I should wait until I move to San Francisco this summer. When I mentioned to Nir Eyal that I wanted to try (he's a barefoot runner himself), he immediately sent me this book: I plan to participate in the San Francisco Marathon this summer (or at least the half marathon), but I've had some serious knee problems the last couple of weeks when trying to intensify my running, something that barefoot running allegedly will make a thing of the past....