Mailchimp’s “Manage replies” is killing your open rates, and here’s the data to prove it
Not all features are good features. And it looks like that's the case for a seemingly cool feature Mailchimp introduced a while back, namely Manage Replies. One annoyance you will face as an email marketer is a flood of Out-of-Office replies whenever you send a campaign to more than a few thousand people. That's exactly what Mailchimp's Manage Replies feature aims to solve. What it does is to route any replies to your campaign to their servers instead of your inbox....