Thomas

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Book review - Hooked: How to Build Habit-Forming Products

Two days ago my good friend Nir Eyal and Ryan Hoover published Hooked: How to Build Habit-Forming Products. And what a fascinating read! Let me start out by giving you a little piece of context. I have been following Nir's work for the past two years, and for the better part of that time I have been helping him managing his now massively popular blog. I have also attended multiple of his talks, and have even given a talk on the topic myself this previous summer....