Importance of Selling Your Vision in Lean Startups
An important success factor when running a Lean Startup is your ability to pivot when you discover key information about your business. As a general rule you can expect that your original product idea is not what potential customers want. Hopefully you will be able to discover what they really want, and then do a successful pivot. As you probably know, a pivot is when your startup has to abandon its whole or at least parts of its product, but still being true to the original vision....